What is a good definition of a target customer?

Identifying your target customer is about “finding out who the customers for your product are and whether the problem you believe you are solving is important to them” – Steve Blank. It’s crucial to do this by going beyond defining a certain type of person: hone in on the problem you are solving and why the target customer is interested in having that problem solved. More info: Steve Blank (p30). Job-to-be-done is also a great methodology for honing in on the problem.

How can I size a target market?

There are two main ways of defining a target market size: bottom up and top down. We recommend the bottom up method, as it is generally considered a more reliable approach. The bottom up method requires you first to define your target customer and then estimate how many of them you can reach, and how many of the ones you can reach will buy your product, see our Quick Market Research section and for more info: Steve Blank, Wall Street Journal and MIT entrepreneur class 101.

How do we prototype, workshop, and innovate while being remote?

Remote teams face unique challenges: they need to work harder to be in sync, but also fight off the tendency to over-schedule meetings. The best advice for teams working remotely on innovation processes is to establish habit and focus on communication. Habit: daily standups and monthly face-to-face meetings; all member engage with real world users (X # of interviews/observations/brainstorms a week).

This site is partly a result of our own challenges in this space and so we invite you to share your ideas and methods here Contact Us.

How can I validate my assumptions about this feature quickly?

Do you have the right feature? Check out our research section for a few simple ways to engage friends, colleagues, family, strangers in productive conversations.

Will your implementation of the feature meet user needs? Best to prototype rapidly. Check out our prototype section, especially paper prototype and storyboarding.

I am interested in a particular user problem, how do I get started in creating a solution?

First, make sure you understand the problem you want to solve by talking to people and observing their behavior. Check out our research section, especially Interviewing 101 and Guerilla Research

Grab a few colleagues and start thinking up a novel solution. Check out our ideation section, especially Feature Ideation.

What are the methods to run an ideation session to get new thinking on my product?

Our ideation section contains helpful methods, including Idea Generation and the Participatory Design/Co-design Worksession.

How can I create a meaningful prototype without coding?

Maximum return/minimum effort! Try quick, light-weight tests to make sure you’re on the right path: In the prototype section, focus especially on paper prototypes and Click-through / interactive prototype.

I have this product idea, tell me what the right problem is for it

Technology-first solutions are inherently limited as they do not consider the human nor market aspect of succesful innovations.

A full perspective should include (1) developing empathy for users, not just makers, (2) building solutions for real-world issues, and (3) working towards meaningful value propositions, not just technical achievements

As for more specific methods, focus on surfacing insights of real people by making observations and asking questions. Check out the research section, especially Interviewing 101 and Guerilla Research