Methods > Gather Insights > Mobile moments

Mobile moments

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Purpose

  • Understand behavior over time. What people say they do and what they actually do are often different things.
  • Get insight into how people’s behaviour and needs throughout the day of a user over time.

Outcome

  • Tested assumptions about behaviors, beliefs and needs of your target audience.
  • Gathered information allows you to understand the problem better, generate new ideas and prioritize features.

Time

15 - 25 days

Participants

2 people

Difficulty

Medium
Tip: it will help to reach out to an expert for guidance on these methods.

Materials

dscout account Note taking material, post its for synthesis

Detailed steps

1. DEFINE
Define your topic for investigation (questions or assumptions).

2. CREATE
Go to dscout.com – create new project.

3. RECRUIT
See our recruiting guide for more information.

4. SCREENER
If you are doing it yourself, see this handy guide. On tools such as (paid) dscout you can create a screener. Define gender, age, country preferences. Set how many missions (journal entries), when, duration and incentive info. Define how many participants and add a short description of your project. (Always choose stealth mode for these projects).

5. FILTER
Fill in the dScout recruitment questions (15 max) to filter your participants to your needs.

6. SELECT
Review the potentials and follow up with them to set a time and place to meet (remote or in-person). Define if you want a follow up remote interview after the study.

7. PLAN
Build your missions (journal questions) and interview questions.

8. CONDUCT
Start the project, follow up with participants who aren’t filling their journals.

9. SYNTHESIZE
Debrief on the journal. With a full understanding of each user response and behavior, synthesize all feedback and create patterns over time to understand a blended (but not “normalized”) user picture. Extract key findings: what was surprising or unexpected? What assumptions were confirmed? Use anomalies and edge cases to push your own product concept. Avoid confirmation bias by forcing yourself to move beyond your current product concept. Ensure your team is represented, multidisciplinary backgrounds give different perspectives and see opportunities and challenges better

10. COMMUNICATE
Create a concise summary document that is useful to you first and foremost, and can also be used to keep stakeholders up to date.