1. Define the area you want to explore, whether it is a current problem statement, a insight you’ve gathered from research or anything else.
2. Reframe the problem or insight to a “how might we … “ format. Feel free to do more than one! This can also be done using brainstorming with the group. It is a good idea to spend plenty of time getting the right HMWs first before you start generating ideas.
3. Use brainstorming techniques to come up with as many solutions that you and your team can imagine to How Might We? Question.
4. With the team prioritise the best ideas, build on them and work them into next steps.