- Reframe known user needs, using them as inspirations for creative new features
- Rapidly generated, tangible ideas that can be evolved and integrated into a product feature set
Prep is around 30-60 minutes for a 30-60 minute session. Invest in having solid information about your users their needs and your product strategy before beginning a feature ideation session. Invite a diverse audience with a multidisciplinary background, if you are over 6 people break into subgroups so everyone gets heard. Facilitator can kick off brainstorm and then participate and manage conversation, the main role of the facilitator is to steer the conversation back to specific user traits and needs.
Introduce your target user and the need you are trying to solve.
Start by reviewing ground rules for the brainstorm. In general, these are some good guidelines for an effective brainstorm:
Part 1: Divergent Thinking (⅓ of allotted time)
Rapid creation of random, unorganized, wild, free-flowing, novel ideas in a short period of time. The method is used to think outside the usual constraints, and to get comfortable with ideas that may not be immediately valuable, but could provide the required novel ingredient in driving innovation.
Part 2: Convergent Thinking (⅓ of allotted time)
Selective critique and combination of ideas in order to develop strong concepts.
The method is used to build on the strength of the ideas when they are put together. The combination force new thinking and creativity around how new solutions can be made and differentiated.
Create clusters of complementary ideas and add more texture and detail
Allow about ⅓ of the allotted time for synthesis.