- Gather Insights
Immerse yourself in the problem space to better understand your users and market. This allows you to build empathy and, ultimately, generate products and services that people need and want.
This step involves getting out from behind your desk and exploring the world through new perspectives. When we experience the way our users live their lives, we build empathy, which is the root of authentic, creative idea generation.
Methods : Gather Insights
Jobs to be done
The jobs-to-be-done framework is a helpful way to look at customer motivations in a business setting.
Quick Competitive Review
Gain a quick overview of your competitors and their strengths and weaknesses.
Solution Validation Exercise
Test your assumptions around your solution’s fit to your target audience and problem space.
Evaluate the experience of your product or service with your intended users before launching.
Card sorting is a great, quick and inexpensive method for finding patterns in how users organise content or concepts.
Interviews allow you to explore users motivations, attitudes, beliefs, and experiences to gain deeper understanding and build empathy.
Understand behaviors in the context of where people actually perform the activities you want to solve.
Push yourself and your team to generate new ideas using well-proven methods and prompts.
This phase will take you through a process, that moves from creating a large number of ideas to prioritizing and refining the best ones. The methods will allow you to both explore a creative space and get everyone on your team on the same page.
Methods : Ideate
Product Design Sprint
A product design sprint is a series of interactive exercises that rapidly moves a team with an identified challenge from initial design idea through prototyping and user testing all within the space of a week.
Method that reframes known user needs by using them as inspirations for creative ideation, to brainstorm new features or products.
System Thinking / Visual Collaboration Workshop
System thinking examines the linkages and interactions between components in complex systems and can be useful for problem solving and creating alignment among diverse perspectives.
- Prototype & Test
Prototype & Test
Create preliminary models of your ideas that allow you to quickly test and evaluate them. Making prototypes early on in your product development allows you to move from ideas to action.
We create prototypes to evaluate our ideas and solutions in the real world. It is an ongoing, iterative process that if done continuously, can help steer you to the product/market fit.
Methods : Prototype & Test
Storyboarding builds a sequential narrative of the user’s interaction with your product.
Paper prototypes are throwaway prototyping and involves creating rough, even hand-sketched, drawings of a product or interface to use for early exploration and/or testing.